Heartland Hollows Lavender Farm
Mission: To provide High-quality lavender plants, unique products, and experiential tourism activities to Owen County.
Heartland Hollows Lavender Farm is a U-pick farm that specializes in growing lavender, sunflowers, and dried herbs. As an experiential tourism destination, the farm offers various activities, including Pick-Your-Own lavender and herb experiences, workshops, classes, wellness retreats, events, festivals, educational farm tours, photography opportunities, and a 5-acre Fairy Woods with a walking trail.
The farm shop features lavender stalks and a variety of lavender products. Additionally, the farm sells lavender and herb plants, as well as lavender-based items such as oils and dried lavender bouquets. Visitors are encouraged to explore the gift shop for unique local products.
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Heartland Hollows Lavender Farm is currently under development and will open in 2025.
Our Story
The Heartland Hollows is a family-run farm operated by Rebecca and William Holloway, along with their two sons.
Rebecca Holloway has over 20 years of experience in business development and management. She owns an entertainment company called Heartland Fairies and serves as the director of the Indiana Enchanted Fairy Festival, which she established in 2019. In addition to her work in entertainment, Rebecca has a background in marketing and event promotions that spans two decades. She holds degrees in Theater from Ball State University (BSU) and Event Management from Indiana University-Purdue University Indianapolis (IUPUI) and has extensive experience in organizing events. Rebecca has completed courses in Growing Lavender from Michigan State University.
William Holloway is a chemist and an avid nature lover. His upbringing on a rural Indiana farm, combined with early jobs as a landscaper, has fueled his passion for agritourism.
Heartland Hollows Lavender Farm is also a member of the NAFDMA International Agritourism Association and the USLGA United States Lavender Growers Association.
Awards and Memberships
